Or almost a month on Instagram, I have learnt that no one downloads an app based on Instagram posts.
Instagram creates a presence and it allows others to see that there is a human (or two) behind the veneer of a website or a brand, but of itself does not prompt anyone to take any actions. Instagram is passive consumption at its finest – beauty and colours without the need for action. It is like viewing art in a museum, but it does not bring people out of their homes to visit another museum.
The modern convenience of passive consumption!
Perhaps every little bit helps. There are around 150 people who is aware of Viva as an identity now. They are certainly not familiar with Viva, but there is a baseline and superficial awareness.
That is something.