Your observations are true – we have been a bit slack on our blog.
Each of us on the Viva had found different reasons for not writing blog updates – none of the reasons is for a lack of want. In my case, it was for a lack of time.
I started writing an email this morning to the partners at my law firm giving an update on my life since February. It started with “I hope you had a prosperous first quarter” and then I was stuck. It was as if I had lost my ability to find words outside of the sales pitch I had been speaking every day for the last month. I sent a different email to them after a few rounds of changes.
Sometimes I look at Charlotte and Vincent on the Viva team, and I wonder how it is they can come up with so many words and photos for social media and how they are always so interesting! Writing for a brand is a different exercise than writing for myself.
Years ago, I read someone say that a good actor is not someone who thinks a character reflects a part of themselves, but realise that the character is as full and as colourful as any real person – this is a less eloquent rephrasing of the original quote. I feel like telling a brand story is a lot like this exercise of acting and character portrayal. Viva is not a part of any of us, but it has its own voice and personality.
Adam, our marketing consultant, has suggested that I should write an update email once a month to all the Viva users to keep them updated on our happenings. I find myself revisiting the questions about who is Viva, and thinking about the writing as if I were portraying a character in a play:
1. Who am I?
2. Where am I?
3. When is it?
4. Where have I just come from?
5. What do I want?
6. Why do I want it?
7. Why do I want it now?
8. What will happen if I don’t get it now?
9. How will I get what I want by doing what?
10. What must I overcome?
Please keep your eyes on your inbox, and you may receive our very first monthly update email soon!